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giornalistico
seppur principalmente destinato a un pubblico accademico
· approfondisce la giurisprudenza intervenuta nel tempo sull'argomento · evidenzia le innovazioni che sul tema sono state introdotte dalla legge Gelli-Bianco
Alessia Gabriele
Listen - Tolentino Università giornalisticoLISTEN is a marketing text for everyone, informal and pragmatic, at times irreverent, rich in examples drawn from the authors'' own experiences, that takes the reader on a journey through the brand, analyzing its various components, deepening the consumer's image, and outlining the most important requirements for effective communication. LISTEN puts listening at the heart of any brand management process, be it a big or small brand, established or new.