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Carmen Corrales(ver más sobre el autor)
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By integrating theology
Cuando Gabriel
Global Brand Management Pablo López González Carmen Corrales(ver más sobre elGlobal Brand Management In today's hyper connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating
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